Case Studies
Service:
World Champion Athlete Coaching
Client:
Moeen Ali – England Cricketer
Challenge:
Moeen Ali, a talented County cricketer, felt immense pressure to perform at an international level. The weight of expectations made it difficult for him to stay relaxed and fully enjoy the game. He sought a mindset shift that would allow him to perform freely without overthinking.
Intervention:
Steven worked with Moeen to redefine his relationship with cricket. Instead of being consumed by results, Moeen learned to see the bigger picture—understanding his deeper purpose beyond winning or losing. Steven helped him implement mental strategies that increased his purpose and detachment from external pressures.
Outcome:
Moeen developed a more relaxed and focused mindset at international level, reducing performance anxiety.
He was able to play with greater freedom and confidence, leading to significant performances at world level.
He found renewed enjoyment in cricket, strengthening his long-term passion for the game. He was twice a World Champion – winning the 2019 Cricket World Cup and the 2022 T20 World Cup.
“Steven helped me see the bigger picture and my role in cricket, which allowed me to relax and stop worrying about my performances.” – Moeen Ali
Service:
High-Performance Leadership Coaching
Client:
Darren Cottage – VP Sales & Partner Management, TomTom
Challenge:
As a senior executive, Darren faced high-pressure decision-making responsibilities. Despite his success, he struggled with maintaining a clear mind and good leadership under the high-level stress. He needed a way of reframing his leadership style to increase his influence and impact on the business.
Intervention:
Steven high performance coaching programme helped Darren separate external pressures from his intrinsic capabilities and feelings. Through an expert line of enquiry and reflective coaching experience, Darren was able to increase the speed and quality of his decision-making. This enhanced his strategic, long-term vision for the business.
Outcome:
Darren gained clarity of purpose, leading to more effective leadership.
His confidence improved, enabling him to navigate C-Level negotiations with greater calmness, composure and influence.
He experienced both professional and personal growth, allowing for better work-life balance and overall fulfilment and happiness.
“Steven is a genius. He enabled me to gain clarity of mind, which has had a huge impact on my career and life.” – Darren Cottage
Service:
Transforming Team Performance in Sports
Client:
Chris Wilder – Premier League Manager, Sheffield United
Challenge:
As a football manager, Chris Wilder needed to unlock the full potential of his squad. Despite having talented players, there was a lack of togetherness which was preventing them from achieving peak performance as a team.
Intervention:
Steven introduced a team intervention, helping players shift from an individual performance mindset to a collaborative, team-first approach. By fostering greater openness, trust and alignment the team began operating with greater unity and belief.
Outcome:
Players gained a stronger sense of team cohesion, improving on-pitch chemistry. Sheffield United finished 9th in their first season back in the Premier League 2019-20.
The squad developed mental resilience, performing better under pressure.
Chris gained new insights into player mindset, allowing for more effective team coaching strategies.
“Steven provided a new perspective on my players and team. The benefits have been outstanding.” – Chris Wilder
Service:
Corporate Culture & Performance Coaching
Client:
Philip Jones – Managing Director, Brother UK
Challenge:
Brother UK, a leading tech company, was already performing well, but Philip Jones believed his team could reach an even higher level. The company needed a performance-driven culture shift to unlock new levels of growth.
Intervention:
Steven implemented a high-performance coaching program tailored to Brother UK’s leadership and workforce. By introducing a new way of thinking about performance and success, he helped the team break through limiting beliefs and operate with greater clarity and purpose.
Outcome:
Brother UK achieved its highest-ever turnover and unit sales following the coaching programme.
Employees developed a mindset shift, becoming more driven and aligned with company mission.
Phil gained a powerful leadership framework, enabling sustained long-term growth.
“Thanks to Steven’s coaching program, Brother UK reached record turnover and sales figures.” – Philip Jones
Service:
Personal Growth Coaching for Senior Executives
Client:
Paul Leaman – VP EMEA, HP - HyperX
Challenge:
Paul, a senior executive at HP - HyperX, was constantly balancing high-level corporate demands with personal aspirations. Despite his success, he felt he needed more clarity and purpose, to accelerate him to his full potential.
Intervention:
Steven guided Paul’s self-awareness and purpose, helping him redefine what success meant on both a professional and personal level. By proactively shifting his mindset, Paul gained a new perspective on his leadership and work-life balance.
Outcome:
Paul developed a clearer understanding of himself and his role, improving strategic decision-making.
He found a renewed sense of motivation and fulfilment, driving both personal and business success.
He gained a deeper ability to understand people, enhancing his leadership effectiveness.
“Steven has a rare ability to truly understand people and bring fresh insights into business and performance.” – Paul Leaman